Promisses No. 4: This Isn’t Going to Be What Does It

Yes, he’s still doing these, every Friday. I don’t know that more than three people in the world are entertained by them, but they happen to be three of my favorite people (myself, especially), so the rest of you are just going to have to deal with (read: ignore) it.

An aspect of Dove Promises that hasn’t been explored much yet in this space (other than in the originating post) is this: Dove makes chocolate, and at bottom, in some way, the Promises’ goal is to get you to keep buying and eating more delicious Dove chocolate. Sometimes they’re pretty explicit about this; this list (which I know from my own research is incomplete) has nine different messages that use the word “chocolate,” like: “A special moment deserves a special chocolate,” and “Chocolate therapy is oh, so good.”

This week’s Promisses message takes that just one small step further. Promisses knows you’ve been a bit down on yourself, maybe eating a lot, maybe concerned about your weight, and just wants you to know that, I mean, it’s not like one more tiny piece of chocolate is going to be the thing that pushes you over the edge. You know? You’re not Mr. Creosote or something. So go ahead, unwrap one more. You know you want to.

Fatty fat fat

3 thoughts on “Promisses No. 4: This Isn’t Going to Be What Does It

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