Promisses No. 4: This Isn’t Going to Be What Does It

Yes, he’s still doing these, every Friday. I don’t know that more than three people in the world are entertained by them, but they happen to be three of my favorite people (myself, especially), so the rest of you are just going to have to deal with (read: ignore) it.

An aspect of Dove Promises that hasn’t been explored much yet in this space (other than in the originating post) is this: Dove makes chocolate, and at bottom, in some way, the Promises’ goal is to get you to keep buying and eating more delicious Dove chocolate. Sometimes they’re pretty explicit about this; this list (which I know from my own research is incomplete) has nine different messages that use the word “chocolate,” like: “A special moment deserves a special chocolate,” and “Chocolate therapy is oh, so good.”

This week’s Promisses message takes that just one small step further. Promisses knows you’ve been a bit down on yourself, maybe eating a lot, maybe concerned about your weight, and just wants you to know that, I mean, it’s not like one more tiny piece of chocolate is going to be the thing that pushes you over the edge. You know? You’re not Mr. Creosote or something. So go ahead, unwrap one more. You know you want to.

Fatty fat fat

Advertisements

3 thoughts on “Promisses No. 4: This Isn’t Going to Be What Does It

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s